For those people who up at all hours of the night, be they working, playing, studying, dancing or relaxing, McDonalds can really make their night.
This Mac your Night campaign is about making connections between our night owls and McDonalds by playing with interesting visual cues & links.
client: McDonald's Australia
Advertising Agency: DDB Sydney
Advertising Agency: DDB Sydney
Creative Director: David Joubert
art director: Elaine Li
copywriter: Jared Wicker
Advertising Agency: VMLY&R
Creative Director: Louise McQuat
photographer: Danny Eastwood
Production Company: The Pool Collective
digital artist: Cream Electric Art